PREMIUM RETAIL & PRIVATE LABEL
Premium Fragrant Rice
Fragrant varieties for premium supermarket ranges and private label programs.
OUR RICE PORTFOLIO
Choose rice for your customers.
Compare the details that matter.
Compare whole-kernel length, cooking characteristics and commercial specifications. Start with your sales channel, then review a sample and packing options with our team.
RICE FOR YOUR MARKET
Find the right rice for your business
Explore by sales channel and application. Select a variety to view its photographs and product overview.
SUPERMARKETS & HOSPITALITY
Retail & Foodservice Rice
Flexible options for retail assortments, restaurant menus and recurring supply.
Explore varieties
DISTINCTIVE CULINARY APPLICATIONS
Specialty Rice
Short-grain, glutinous and colored rice for distinctive dishes and specialty ranges.
Explore varieties
Need help choosing your rice?
Tell us your market, sales channel and proposed packaging.
Choose Your Business Need
Explore the varieties suited to your market.
14 rice varieties shown for all business needs.
OM186.4 – 6.6 mm
COMPARE BEFORE YOU CHOOSE
Compare what your customers will notice
Review whole-kernel length, cooking texture and commercial references. Start with a suggested pair, or select up to three varieties in the collection.
Use the comparison to shortlist samples for evaluation; application fit depends on your market and cooking trial.
PACKAGING FOR YOUR CHANNEL
Choose a pack format for your customers
Choose a pack size here, then include it in a sample or quotation request. Review materials and artwork before production.
Retail & supermarket
Consumer packs for shelf presentation and household use.
Hospitality & wholesale
Larger packs for professional kitchens and distribution.
Bulk & custom formats
Discuss the format against handling, shipment and order requirements.
No pack size selectedDiscuss samples & packing →
PLAN YOUR NEXT STEP
Support behind your rice selection
FROM THE GRAIN, UP CLOSE
Look Closer. Choose with Confidence.
Inspect grain appearance, then open the product page for verified length ranges and specifications. Photos are not a measurement scale.
Jasmine
View specifications & applications →Healthy Rice Mix
View specifications & applications →Huyet Rong
View specifications & applications →BUYER KNOWLEDGE
Explore all guides →Guides for a clearer buying decision
Quality review
Evaluate your rice sample
A practical checklist before sample approval.
Read the guide
Rice comparison
ST25 or Jasmine for your range?
Compare aroma, texture and retail positioning.
Read the guide
Specialty rice
Black rice or black glutinous rice?
Understand the difference before choosing an application.
Read the guide